Included FB + IG partner approval within the vast majority of BYLT talent agreements, capturing strong brand and product testimonials on camera and creating healthy mix of social ads.

Acquired name, image, and likeness rights from 20+ professional athletes, content creators, musicians etc. Created a unique landing page on company website to showcase these diverse brand relationships and further define + expand the BYLT verticals.

Signed (3) professional athletes to the BYLT roster, (Kopitar, Barkley, Fant) with a Father’s Day photoshoot built into their deliverables. Captured audio/visuals from each athlete and their children and wrapped all content into a “Thank You Dad” campaign for the brand. Focusing on archetypal male figures during a key selling window.

Presented executive leadership BYLT’s first ever blue chip PR placements. Integrating our brand message into (4) digital articles across Men’s Journal, Entrepreneur, GQ, and Forbes. Once published, we created a run of social ads “as featured in” which achieved high success.

Lead meaningful and collaborative social media / email / web giveaways with best-in-class partners such as Corona Premier, Essentia Water, JBL Audio, American Century Championship, GREATS footwear, Pinehurst Resort and many more.

Quick, fun, consumable, video content continues to dominate social media. Worked with key executives and brought to life a new short form video series ‘Off the Record’ where we captured onsite VIP interviews in our company store and molded them into bite-sized social creative that performed highly.

Formerly an accessories brand in the surfing space, our brand ethos was repositioned to a high end golf footwear company. This exercise received a well rounded approach from visuals, to messaging, content strategy, etc

As TravisMathew began our international expansion to 5+ new geos, social playbooks and brand guidelines were essential to alignment. Led execution and communicating with reps across the world re new assets, tone of voice, product launches, etc