WORK EXPERIENCE

PARTNERSHIPS

Experience leading all aspects of brand partnerships from identification through execution. Including negotiation process, pay structure, ideation of deliverables, contract renewals, and product creation/marketing.

Screen Shot 2022-02-21 at 11.38.59 AM.png

STRENGTHS

PARTNERSHIPS

Concepting, pitching, and executing marketing & sales agreements with high profile talent, brands, resort-destinations, agencies & more. Overseeing roster of brand talent

CONTENT CREATION

Producing go-to-market content plans for national advertising, product, brand, and social media campaigns. Strong experience with native content & file management.

COPYWRITING

Experience drafting social, product, email, affiliate, and blog copy projects. Well informed re usage, exclusivity and compliance language within promotional agreements.

COMMUNICATION

Professional in-person and online correspondence with key employees, executives, agents, business owners, etc. Confident, curious, and regular discussion in line with company direction.

RESULTS DRIVEN

365 approach towards career objectives and growth. Passionately pursuing success and new milestones for self growth and team wins.

PUBLIC SPEAKING

Delivering message of gratitude & possibility to small and large groups. Winning over belief in key employees and evoking positive support from all angles.

SOCIAL MEDIA
Strong understanding of social media landscape, with channel-ownership experience for multiple $100M+ lifestyle apparel brands. Consistent track record drafting social copy, hosting brand-partner giveaways, capturing content, leading community management, tracking & reporting on analytics and partnering with micro/macro affiliates.

CAMPAIGN SHOOTS

Creative experience on major product campaigns. Including scouting + styling models, approving shot lists, drafting run of show docs, booking locations, leading in-house & contracted creators, interviewing talent, licensing music and more.

KEY MILESTONES

WHITELISTED PRODUCT TESTIMONIALS

Included FB + IG partner approval within the vast majority of BYLT talent agreements, capturing strong brand and product testimonials on camera and creating healthy mix of social ads.
COMMUNITY PAGE

Acquired name, image, and likeness rights from 20+ professional athletes, content creators, musicians etc. Created a unique landing page on company website to showcase these diverse brand relationships and further define + expand the BYLT verticals.
FATHER'S DAY 2022

Signed (3) professional athletes to the BYLT roster, (Kopitar, Barkley, Fant) with a Father’s Day photoshoot built into their deliverables. Captured audio/visuals from each athlete and their children and wrapped all content into a “Thank You Dad” campaign for the brand. Focusing on archetypal male figures during a key selling window.
PR PLACEMENT

Presented executive leadership BYLT’s first ever blue chip PR placements. Integrating our brand message into (4) digital articles across Men’s Journal, Entrepreneur, GQ, and Forbes. Once published, we created a run of social ads “as featured in” which achieved high success.
PARTNER GIVEAWAYS

Lead meaningful and collaborative social media / email / web giveaways with best-in-class partners such as Corona Premier, Essentia Water, JBL Audio, American Century Championship, GREATS footwear, Pinehurst Resort and many more.
OFF THE RECORD

Quick, fun, consumable, video content continues to dominate social media. Worked with key executives and brought to life a new short form video series ‘Off the Record’ where we captured onsite VIP interviews in our company store and molded them into bite-sized social creative that performed highly.
CUATER REBRANDED

Formerly an accessories brand in the surfing space, our brand ethos was repositioned to a high end golf footwear company. This exercise received a well rounded approach from visuals, to messaging, content strategy, etc
TRAVISMATHEW INTERNATIONAL

As TravisMathew began our international expansion to 5+ new geos, social playbooks and brand guidelines were essential to alignment. Led execution and communicating with reps across the world re new assets, tone of voice, product launches, etc